A Little About Me

Hey. I’m Jim. 👋🏻

I’ve been blogging at this domain since early 2004. The site has gone through many style and platform changes since it launched way back then.

In 2014, I “decluttered” all of the irrelevant content, leaving the posts which received the most traffic. I then chose to start over with a focus on writing about living a simpler, more meaningful life.

Less but better.

History

Like many Mac users, I got my start on the platform as a design artist back in the early ’90s.

My love affair for all things Apple began with a road-worn Mac SE/30. It was during those early years working with Aldus PageMaker, Macromedia Freehand and Adobe Photoshop that I learned the importance of keeping a computer system in tip-top shape.

This led me to create the simple Mac OS X utility Yasu in 2002, which is short for “Yet another system utility.” Yasu became quite popular in the early 2000s, leading to featured articles in Mac magazines and getting me invitations to speak at user groups. In 2017, I turned the app over to another developer. If you’re looking to download the latest version that works with your macOS, visit the Yasu for Mac site. Maybe it will be up…

Today

Today, I work as the Director of Salesforce Applications for VIZIO, a well-known US-based TV manufacturer now owned by Walmart where I run the team responsible for their Salesforce initiatives. Since this is my personal site, all thoughts, ideas, and opinions expressed on it are strictly mine and in no way reflect those of my employer(s).

I’m a Salesforce certified administrator, developer, and consultant. Other nerdy experience includes Microsoft SQL, MySQL, HTML, CSS, PHP, Javascript, and just enough Java to make me dangerous to my peers. I can still get decent results out of Adobe Illustrator & Photoshop when I have to.

I’m fortunate enough to have found and married an extremely patient woman that I’d be completely lost without, and I have some pretty neat adult kids because of it. In my spare time, I like to write code, spend time with friends and family, play music, and enjoy getting outdoors on a hiking trail.

The Site

The site is generated with Hugo, an open source static site generator. The source is kept on Github as a private repository and published to Cloudflare Pages with a simple Github Action.

Content is written entirely by a human in Markdown using Visual Studio Code as a text editor and committed to Github using VS Code’s built-in terminal.

Images are created and edited using Acorn and get output in .webp format at site deployment.

The site uses no tracking or analytics code whatsoever.

Getting in Touch

I enjoy hearing from visitors, so if you want to ask a question, share something, or simply connect in general, send me an email or connect on Mastodon. I’ve abandoned all other social media, so this is the only way to get in touch now.

If you’d like to see what I’m currently up to, check out my now page.

Thanks for dropping by.